Email Performance Manager Internal Only

Outdoor & Cycle Concepts - 30+ days ago
Outdoor & Cycle Concepts

Searching for your next adventure? Looking to join a growing company with great prospects? Then come and join our Digital Marketing team as our new Email Performance Manager! Outdoor and Cycle Concepts is made up of the well-known high street brands Snow + Rock, Cotswold Outdoor and Runners Need, and together we dedicate our time to encouraging everyone to enjoy the outdoors sustainably.

You might think that retail is a tough industry and you’re right! But we’re uniquely positioned, supported by world leading brands, to encourage everybody to get outside. We’ve already supported millions of customers to take advantage of their new love for the outdoors during lockdown and we’re there to support the nation with Staycation UK. As you can tell we have big ambitions for the future and our people play a big role in achieving those ambitions.

We won’t see you as a number, we will see you as part of our outdoor family. We invest in our talent and will help you conquer your goals.

Be bold. Be brave. Join us!

Please note this role is 40 hours per week.

Key Responsibilities:

  • Responsible for development of structured email marketing plans aligned with seasonal marketing campaigns, promotional plans and brand activity.
  • Create, own and communicate calendar of all email marketing campaigns across each business fascia, ensuring frequency is maintained in line with a documented contact strategy.
  • Establishing and developing campaign and programme emails plans for all brands.
  • Responsible for ensuring that all email campaigns have been tested and scheduled as expected.
  • Targeting and email content optimisation based on customer behaviour analysis, engagement metrics and conversion.
  • Constantly considering how campaigns can be improved; customer segmentation, design, content, leverage data insight.
  • Weekly/ Monthly/ Annual email campaign tracking and reporting to the business.
  • Produce email reporting suite based on campaign / advanced personalisation / lifecycle programme performance. Analysing data and sharing resulting insights with key stakeholders.
  • Embed test and learn approach to performance improvement, sign off A/B tests within campaigns, review results with team and agree action.
  • Run regular channel analysis and continual competitor review, analysing performance data to inform decision making.
  • Own cross fascia email calendar and ensure intended communication streams across different customer groups are maintained and delivered.
  • Responsive to business requirements. Adjusting and communicating changes to plans in line with this, working quickly to tight deadlines.
  • Collaborate with key stakeholders across the group on the development and enhancement of Adobe Campaign to meet with business requirements.

Requirements:

  • Experience in a similar role, with an interest in Marketing/CRM
  • Confident working with numbers
  • Well organised and adaptable
  • Excellent communication skills
  • Ability to work as part of a team and use own initiative

We live our values and love to help people enjoy the outdoors so all our colleagues benefit from a generous staff discount scheme, up to 33 days annual leave (with the option to buy and sell additional days) and company partnerships with loads of amazing brands including The National Trust, The Ramblers and many more!

Here at Outdoor and Cycle Concepts we believe people are happier when they escape outside. Are you ready to join our team and inspire the nation?

This advert may close early if sufficient applications are received.

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