The role: Working as part of a small team and reporting to the Marketing Manager, the successful applicant will be responsible for executing all digital marketing activities. You will assist with driving awareness of our brand and bringing in leads through effective digital marketing tactics. The role will cover a broad range of digital marketing activities, including SEO, CMS platform management, website development, social media and utilising analytics tools to report on performance. This role also supports the sales team with their use of Salesforce for compiling prospect lists and campaign specific tasks. This is a brand new role and as such we require a data-driven, analytical digital marketer who can bring in a structured marketing approach. The successful candidate will have had experience of working in digital B2B lead generation and working closely with sales.
Responsibilities: ● Managing website content (WordPress) and reporting on website performance ● Search engine optimisation to increase organic visibility and targeted traffic ● Management of PPC campaigns (Google Ads) ● Proactively driving our social media channels ● Gathering, analysing and reporting on online statistics ● Assistance in the design and delivery of email campaigns through Campaign Monitor ● Building and managing automation between Salesforce and Campaign Monitor ● Contributing ideas to the digital marketing strategy ● Assisting the Marketing Manager in other areas of marketing where necessary
Candidate profile: ● A degree level qualification in digital marketing or similar ● 2-5 years’ digital marketing experience (preferably B2B) ● Must have knowledge across all key aspects of digital marketing ● Must have experience in using tracking and analytics platforms such as Google Analytics ● Strong verbal and written communication, highly organised and can work as part of a team or individually ● Understanding and previous experience of Salesforce would be an advantage
Benefits: ● Salary dependent upon experience ● 25 days holiday (plus bank holidays) ● Work based pension (NEST)
Kelly Services are an Equal Opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. Kelly Services are acting as an Employment Agency in relation to this job.