Marketing Executive

Merseyside, United Kingdom

Marketing Executive - Liverpool

£22,000 - £25,000

We have an exciting new permanent opportunity for an experienced Marketing Executive to Join a fast-growing and well-established business based in Liverpool. The role will assistant and be responsible for providing support to the Marketing Manager and departments across the business with digital and generalist marketing activities.

We are looking for a professional and experience Marketeer who can bring creativity and new ideas to effectively communicate the companies new project plans across the Marketing division. You must have experience in order to be considered for this position.

Key Responsibilities

  • Content creation for all marketing materials both online and offline including proof-reading copy for websites, PR, product copy and email campaigns
  • Thoroughly reviewing content, checking for factual accuracy, grammar, spelling, punctuation - all in line with company brand and compliance standards
  • Working with internal departments and new business development teams to generate content opportunities
  • Planning and executing assigned marketing initiatives using company project management processes, including creative brief writing, Job Production Log update, sign off, project milestone tracking and post activity reporting
  • Utilising marketing CRM’s (Hubspot & Brief Your Market) accurately, efficiently and in a timely manner to implement digital marketing initiatives including measurement of success against objectives and ROI via post-activity reporting
  • Assisting in analysing and interpreting marketing data (campaign engagement, conversion rates, clicks, web traffic, SEO/PPC performance and heat mapping etc.) to help shape and improve future marketing and business strategies
  • Operating as a brand custodian, positively promoting the correct use of all brand assets, messaging and company values in all marketing communications and providing marketing guidance and practical support to internal colleagues
  • Assisting in converting existing clients into brand advocates using various methods including capturing feedback, testimonials and development of case studies to showcase our values and performance
  • Event Management, lead or work as part of a team to plan, co-ordinate and deliver successful client focused events. This includes development of pre event content and communications, attendance at events (which may require occasional travel and overnight stay) and post event reporting

Skills Required

  • Experience of working in a commercial office environment, able to show aptitude and willingness to manage multiple tasks across the team.
  • Experience within a marketing environment or possess an equivalent marketing qualification.
  • Proficient in MS-Office including Excel, Word, PowerPoint,
  • Knowledge and understanding using Mailchimp, SEO & Hubspot
  • Excellent organisational skills including work-scheduling and prioritisation.
  • Excellent communication and interpersonal skills.
  • Strong attention to detail
  • Experience in organising and coordinating company attendance at external exhibitions and events.
  • Experience of B2B environment (not essential)
  • Demonstrable understanding of Search Engine Optimization
  • Dedicated, reliable and conscientious work ethic
  • Willingness to learn with self-disciplined approach
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